In this course, your learning team will work together on a marketing project. In addition to this assignment, you will have an assignment due in Week 3 based around a scenario. This first assignment—Learning Team Roles—is designed to help you apply your project management skills in order to understand the scope of your team project in Week 3.
Use the Learning Team Roles spreadsheet to review and assign project roles to all members of your learning team. Look ahead to the Wk 3 Team – Marketing Worksheet assignment to discuss the project and determine which role(s) will best suit you.
Submit the team assignment.
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Learning Team Roles Spreadsheet
|0||Company Name/Industry Operation||Team to Vote||N/A|
|1||Describe the new and unique form of lemonade that will be launched by your company in no more than 90 words.|
|2||Complete the chart describing your organization in no more than 90 words.|
|3||Identify the composition of the target market and segmentation criteria in no more than 90 words each.|
|4||Describe how you will define the lemonade to your target market (including information on packaging, labeling, etc.) in no more than 90 words. Determine how this adds value and differentiates the brand and product from the competition while encouraging the target market to buy.|
|5||Compare your company with 2 industry competitors in no more than 90 words for each competitor. 2 people can work on this one.|
|6||Define the pricing strategy that you will use for the introduction of the product in no more than 90 words.|
|7||Discuss the 4 maturity life cycle stages of your product in no more than 90 words for each stage. 2 people can work on this.|
|8||Describe how you will use suppliers, agents, or distributors to create your distribution channel in no more than 90 words .|
|9||Project Lead- responsible and accountable for keeping project on task to completion, review/revise completed project, and uploading any items due by the group|