Your team is looking for a way to earn some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. Your team will decide what product to sell. To make the endeavor work, you will have to define a marketable form for your product and decide on a target market. Your marketing […]
MKT421T Wk 2 Team – Apply: Learning Team Roles
In this course, your learning team will work together on a marketing project. In addition to this assignment, you will have an assignment due in Week 3 based around a scenario. This first assignment—Learning Team Roles—is designed to help you apply your project management skills in order to understand the scope of your team project in Week 3. […]
MKT421T Wk 2 – Apply: Signature Assignment: Carmex Case
Carmex: Leveraging Facebook for Marketing Research While Carmex has been marketing lip balm since 1937, only recently has Carmex begun to focus on competition and growth. Carmex has used social media tools to support many of its growth initiatives including product line extension, international growth, new product development, and product line expansion. Facebook provides Carmex […]
MKT421T Wk 1 Discussion – Marketing Planning
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due Day 3 Respond to the following in a minimum of 175 words: How can a company’s marketing organization identify newly emerging competitors in time to […]
MKT421T Wk 5 – Apply: Course Post Assessment
When Coca-Cola promoted Coke as a morning beverage for those consumers who don’t drink coffee, it used a __________ strategy. product modification brand modification market-product extension diversification market modification The element of the marketing mix demonstrated when an art gallery suggests a $2 donation at the door is philanthropy. place. product. promotion. price. If a […]
MKT421T Wk 4 – Apply: Signature Assignment: Washburn Guitars: Pricing Decisions
Washburn Guitars The modern Washburn Guitars Company started in 1977 when a small Chicago firm bought the century-old Washburn brand name and a small inventory of guitars, parts, and promotional supplies. At that time, annual company sales of about 2,500 guitars generated revenues of $300,000. Washburn’s first catalog, appearing in 1978, told a frightening truth. […]
MKT421T Wk 5 Discussion – International Distribution Channels
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due Day 3 Respond to the following in a minimum of 175 words: Provide an example of how an international company (such as Unilever or Mondelez […]
MKT421T Wk 4 Discussion – Distribution Channels
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due Day 3 Respond to the following in a minimum of 175 words: Provide an example of how geographical location can affect your selection of distribution […]
MKT421T Wk 3 Discussion – Product Lifecycle
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due Day 3 Respond to the following in a minimum of 175 words: Select a product you are familiar with. Based on your knowledge of the product […]
MKT421T Wk 2 Discussion – Marketing Strategy
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due Day 3 Respond to the following in a minimum of 175 words: Why is marketing research important to the development of a marketing strategy? Provide a […]