MKT421T Wk 2 Team – Apply: Learning Team Roles
In this course, your learning team will work together on a marketing project. In addition to this assignment, you will have an assignment due in Week 3 based around a scenario. This […]
MKT421T Wk 2 – Apply: Signature Assignment: Carmex Case
Carmex: Leveraging Facebook for Marketing Research While Carmex has been marketing lip balm since 1937, only recently has Carmex begun to focus on competition and growth. Carmex has used social […]
MKT421T Wk 1 Discussion – Marketing Planning
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due […]
MKT421T Wk 5 – Apply: Course Post Assessment
When Coca-Cola promoted Coke as a morning beverage for those consumers who don’t drink coffee, it used a __________ strategy. product modification brand modification market-product extension diversification market modification The […]
MKT421T Wk 4 – Apply: Signature Assignment: Washburn Guitars: Pricing Decisions
Washburn Guitars The modern Washburn Guitars Company started in 1977 when a small Chicago firm bought the century-old Washburn brand name and a small inventory of guitars, parts, and promotional […]
MKT421T Wk 5 Discussion – International Distribution Channels
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due […]
MKT421T Wk 4 Discussion – Distribution Channels
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due […]
MKT421T Wk 3 Discussion – Product Lifecycle
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due Day […]
MKT421T Wk 2 Discussion – Marketing Strategy
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due […]