MKT593 Week 4: Signature Assignment: Strategic Marketing Plan: Marketing Plan Description Marketing Strategy and Objectives MKT593 Week 4: What is a Signature Assignment? A signature assignment is designed to align with specific program student learning outcome(s) for a program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to […]

MKT593 Week 3: Ethical Issues Market Research MKT593 Week 3: Research and analyze the ethical issues that may be encountered not only in marketing a product but in conducting market research. Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker notes that summarizes the most difficult ethical issues that a business might encounter when designing […]

MKT593 Week 2: Environmental Analysis Worksheet Situational Analysis MKT593 Week 2: Taking a thorough look at the environment before extensive investment in new product design and development is a crucial step. This worksheet provides a reasonably complete list of items to be considered. Choose a product for an environmental analysis. (This may or may not be […]

MKT593 Week 1: Strategic Marketing Plan: Innovation and Marketing Formulation of Marketing Plans MKT593 Week 1: Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment. Include a statement of how innovation is necessary to develop sustainable marketing strategies. List at least […]

MKT562 Week 6: Global Marketing Plan Advanced Forms of Marketing Strategy and Leadership MKT562 Week 6: Step 1 Create a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents the global advertising and executive summary portion of the Global Marketing Plan. This portion of the plan presents the global advertising strategy for your […]

MKT562 Week 5: Competitive Environment and Entry Strategy Considering Global Management Concepts MKT562 Week 5: Resource: Global Marketing, Ch. 9 Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300. Write a 700- to 1,050-word paper in which you answer the following discussion questions in detail: What is the explanation for the […]

MKT562 Week 4: Establishing a Strategic Partnership The Global Marketing Mix MKT562 Week 4: Resource: Global Marketing, Ch. 9 Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300. Write a 700- to 1,050-word paper in which you answer the following discussion questions in detail: What is the explanation for the two […]

MKT562 Week 3: Establishing a Presence in Global Markets Worksheet Establishing a Presence in Global Markets MKT562 Week 3: Resource: Global Marketing, Ch. 6 Read Case 6-2 Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets on page 207.   Complete the attached worksheet in 500- to 1,000-words in which you provide […]

MKT562 Week 2: The Global Market Environment Worksheet The Global Market Environment MKT562 Week 2: Using the OECD website, or a similar website, choose a country other than The United States, China, India, or a member of the European Union.   Complete the worksheet in 500-1000 words by answering the questions below. Include data in […]

MKT562 Week 1: Fundamentals of Global Markets Worksheet Fundamentals of Global Marketing MKT562 Week 1: Resource: Global Marketing, Ch. 1 Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37. Complete the attached worksheet in 500-1,000 words in which you discuss the key elements of Apple’s innovation strategy until […]