MKT544 Week 6: Ethics, Social, and Legal Boundaries Role of Ethics, Regulations, and Metrics MKT544 Week 6: Prepare a 10- to 12-slide presentation with speaker notes using the following link. Answer the following questions: Examine Reebok’s website. Access Reebok’s YouTube channel and hockey channel. Why do you think Reebok has two different channels? How well […]

MKT544 Week 5: Consumer Promotions Integrated Marketing Communication Functions: Personal Selling, Public Relations, Direct Marketing, Experiential Contact MKT544 Week 5: Examine one of the following companies: Taco Bell Hershey’s Huggies Papa John’s Write a 525- to 700-word paper and answer the following questions: What types of promotions are available? What are the objectives of the […]

MKT544 Week 4: Digital & Social Media Marketing Strategies Understanding the New IMC Strategic Direction MKT544 Week 4: Select one of the following brands to research: Wholly Guacamole Sonic Starbucks Coca-Cola® Lucky Brand Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the […]

MKT544 Week 3: Effective Advertising Campaign Paper Creating and managing a successful Advertising Campaign MKT544 Week 3: Write a 700- to 1,050-word paper in which you: Identify five recent commercials that you have seen or watched that you believe are effective at advertising. Identify the part of the Hierarchy of Effects Model that the advertisement […]

MKT544 Week 2: Market Segmentation and Buyer Behavior Presentation Developing an Integrated Marketing Communication Strategy for Brand Building MKT544 Week 2: Create a 12- to 15-slide Microsoft® PowerPoint® presentation with speaker notes on trends in the consumer buying environment, and explain how these tie into the marketing segmentation by consumer groups. Describe the consumer trends […]

MKT544 Week 1: Integrated Marketing Concepts Applications Paper The Integrated Marketing Foundation MKT544 Week 1: Write a 1,050-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image. Select two companies that have successfully integrated some or most of these components into their IMC Plan: […]

MKT554 Week 6: Issues in Consumer Protection and Potential Ethical Issues in Marketing Strategy Presentation Analyzing Ethical Issues in the Marketing Strategy MKT554 Week 6: Resource: Consumer Behavior: Buying, Having, and Being, Ch. 2 Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes in which the interrelationship between consumer behavior and marketing is […]

MKT554 Week 5: Branding and Segmentation Presentation Product Positioning Within Marketing Strategy MKT554 Week 5: Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes. Develop a segmentation analysis of each company’s target market using the team’s individual clients.  Address each variable of segmentation (geographic, demographic, behavioral, and psychographic) that is significant in attracting […]

MKT554 Week 4: Product Positioning Paper Social and Environmental Issues Affecting Buyer Behavior MKT554 Week 4: Write a paper of no more than 1,050 words to explain how the consumer of your target company (“client”) from Week 1 is influenced during the decision-making process by targeted product positioning. The paper must address the following: Research […]

MKT554 Week 3: Topics in Consumer Behavior Presentation Influencing Consumers through Marketing Strategy MKT554 Week 3: Resource: Consumer Behavior: Buying, Having, and Being, Ch. 4 & Ch. 6 Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon. Include the […]