MKT593 Week 1: Strategic Marketing Plan: Innovation and Marketing
Formulation of Marketing Plans
MKT593 Week 1: Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment.
Include a statement of how innovation is necessary to develop sustainable marketing strategies.
List at least one specific strategy for innovation you will be using in the final project.
Include an evaluation of the effectiveness of this strategy.
Format your paper consistent with APA guidelines.
This assignment contains a Microsoft Word document.
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