MKT571 Week5 Marketing Communication, Branding, and Customer Loyalty
MKT571 Week5: Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. Each presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
This assignment contains a Microsoft Word document.
Click HERE for more MKT571 weeks.
If you would like to order an original assignment, please contact info@prowriting.co or text (617) 299-6181. Kindly visit our original assignment website www.prowriting.co
This assignment contains a Microsoft Word document.
Click HERE for more MKT571 weeks.
If you would like to order an original assignment, please contact info@prowriting.co or text (617) 299-6181. Kindly visit our original assignment website www.prowriting.co