MKT544 Week 5: Consumer Promotions
Integrated Marketing Communication Functions: Personal Selling, Public Relations, Direct Marketing, Experiential Contact
MKT544 Week 5: Examine one of the following companies:
- Taco Bell
- Hershey’s
- Huggies
- Papa John’s
Write a 525- to 700-word paper and answer the following questions:
- What types of promotions are available?
- What are the objectives of the various consumer promotions?
- Do the promotions on the websites match the company’s advertising and consumer promotions at retail outlets?
This assignment contains a Microsoft Word document.
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