MKT544 Week 1: Integrated Marketing Concepts Applications Paper
The Integrated Marketing Foundation
MKT544 Week 1: Write a 1,050-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image.
Select two companies that have successfully integrated some or most of these components into their IMC Plan: implementation of a digital marketing strategy, a successful advertising campaign, or a viral marketing plan with brand ambassadors.
- Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)?
- What is the company’s value principle and how does it tie into the branding message?
Format your paper consistent with APA guidelines, including any citations for materials used from any websites.
This assignment contains a Microsoft Word document.
Click HERE for more MKT544 weeks.
If you would like to order an original assignment, please contact info@prowriting.co or text (617) 299-6181. Kindly visit our original assignment website www.prowriting.co
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MKT544 Week 1: Integrated Marketing Concepts Applications Paper
The Integrated Marketing Foundation
MKT544 Week 1: Write a 1,050-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image.
Select two companies that have successfully integrated some or most of these components into their IMC Plan: implementation of a digital marketing strategy, a successful advertising campaign, or a viral marketing plan with brand ambassadors.
- Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)?
- What is the company’s value principle and how does it tie into the branding message?
Format your paper consistent with APA guidelines, including any citations for materials used from any websites.
This assignment contains a Microsoft Word document.
Click HERE for more MKT544 weeks.
If you would like to order an original assignment, please contact info@prowriting.co or text (617) 299-6181. Kindly visit our original assignment website www.prowriting.co