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ISCOM370 Week5 Team – Blue Nile and Diamond Retailing Case Study

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ISCOM370 Week5 Team – Blue Nile and Diamond Retailing Case Study

Strategic Integrated Logistics Management

ISCOM370 Week5 Resources: 

Read the Blue Nile and Diamond Retailing Case Study on pages 103-107 in Supply Chain Management: Strategy, Planning and Operations, Ch. 4.

Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes, and address the following:

  • Explain the key industry success factors in diamond retailing for Blue Nile, Zale’s, and Tiffany’s.
  • Blue Nile carries more than 30,000 stones priced at $2,500 or higher, while 60% of the products sold from Tiffany’s web site are prices around $200. Which of the two product categories is better suited to the strengths of the online channel? Why? Support your answer with course concepts and examples.
  • Tiffany stores have thrived by focusing on the sale of high-end jewelry. Why do you think Zale’s upscale strategy failed in 2006?
  • Which of the three companies do you believe is best structured to overcome weak economic conditions? Describe how the company’s structure is related to its distribution channels; and explain how changes in market conditions may impact overall company performance.
  • What advice would you give to each of the three companies regarding their future strategy and structure?

Cite your references.

 

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