HCS490 Week4: Communication Strategy
Health Care Regulation Implications
HCS490 Week4: Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.
Choose 1 of the following initiatives:
- Health spa launching a new weight loss treatment
- Insurance company launching a new medical product for the exchange
- Hospital system launching a new diabetes program
- Medical device manufacturer launching a new metal alloy prosthesis
- Select your own company and product with approval from your instructor
Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own. In your strategy:
- Differentiate between the types of communication that could be used when marketing to different generations.
- Describe how you will use an integrated campaign to reach your target audience.
- Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.
Cite 3 peer-reviewed, scholarly, or similar references.
Format your assignment according to APA guidelines.
This assignment contains a Microsoft Word document.
Click HERE for more HCS490 weeks.
If you would like to order an original assignment, please contact info@prowriting.co or text (617) 299-6181. Kindly visit our original assignment website www.prowriting.co
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HCS490 Week4: Communication Strategy
Health Care Regulation Implications
HCS490 Week4: Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.
Choose 1 of the following initiatives:
- Health spa launching a new weight loss treatment
- Insurance company launching a new medical product for the exchange
- Hospital system launching a new diabetes program
- Medical device manufacturer launching a new metal alloy prosthesis
- Select your own company and product with approval from your instructor
Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own. In your strategy:
- Differentiate between the types of communication that could be used when marketing to different generations.
- Describe how you will use an integrated campaign to reach your target audience.
- Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.
Cite 3 peer-reviewed, scholarly, or similar references.
Format your assignment according to APA guidelines.
This assignment contains a Microsoft Word document.
Click HERE for more HCS490 weeks.
If you would like to order an original assignment, please contact info@prowriting.co or text (617) 299-6181. Kindly visit our original assignment website www.prowriting.co