MKT593 Week 6: Innovative Product Plan Presentation Implementation & Organization MKT593 Week 6: Your goal is to “sell” your strategic marketing plan by persuading your audience into adopting it; therefore, keep the focus of the presentation on only the highest value or most critical key points which would assure them that your plan will succeed. Develop […]

MKT593 Week 4: Signature Assignment: Strategic Marketing Plan: Marketing Plan Description Marketing Strategy and Objectives MKT593 Week 4: What is a Signature Assignment? A signature assignment is designed to align with specific program student learning outcome(s) for a program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to […]

MKT593 Week 3: Ethical Issues Market Research MKT593 Week 3: Research and analyze the ethical issues that may be encountered not only in marketing a product but in conducting market research. Prepare a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker notes that summarizes the most difficult ethical issues that a business might encounter when designing […]

MKT593 Week 2: Environmental Analysis Worksheet Situational Analysis MKT593 Week 2: Taking a thorough look at the environment before extensive investment in new product design and development is a crucial step. This worksheet provides a reasonably complete list of items to be considered. Choose a product for an environmental analysis. (This may or may not be […]

MKT593 Week 1: Strategic Marketing Plan: Innovation and Marketing Formulation of Marketing Plans MKT593 Week 1: Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment. Include a statement of how innovation is necessary to develop sustainable marketing strategies. List at least […]