MKT571 Week6 Performance, Legal, and Ethical Issues MKT571 Week6: Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners […]
MKT571 Week 5 Marketing Communication and Brand Strategy
MKT571 Week 5 Marketing Communication, Branding, and Customer Loyalty MKT571 Week 5: Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for […]
MKT571 Week5 Media Options
MKT571 Week5 Marketing Communication, Branding, and Customer Loyalty MKT571 Week5: Purpose of Assignment The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new […]
MKT571 Week4 Price and Channel Strategy
MKT571 Week4 Pricing and Distribution MKT571 Week4: Purpose of Assignment This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and […]
MKT571 Week 3 Promotion and the Product Life Cycle
MKT571 Week 3 Product Mix Strategy MKT571 Week 3: Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas of the […]
MKT571 Week2 Understanding Target Markets
MKT571 Week2 Consumer Behavior Analysis MKT571 Week2: Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors. This week’s assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a […]
MKT571 Week1 Researching Marketing Questions
MKT571 Week1 Evaluating Marketing Strategies MKT571 Week1: Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product […]