MKT562 Week 6: Global Marketing Plan Advanced Forms of Marketing Strategy and Leadership MKT562 Week 6: Step 1 Create a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that presents the global advertising and executive summary portion of the Global Marketing Plan. This portion of the plan presents the global advertising strategy for your […]
MKT562 Week 5: Competitive Environment and Entry Strategy
MKT562 Week 5: Competitive Environment and Entry Strategy Considering Global Management Concepts MKT562 Week 5: Resource: Global Marketing, Ch. 9 Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300. Write a 700- to 1,050-word paper in which you answer the following discussion questions in detail: What is the explanation for the […]
MKT562 Week 4: Establishing a Strategic Partnership
MKT562 Week 4: Establishing a Strategic Partnership The Global Marketing Mix MKT562 Week 4: Resource: Global Marketing, Ch. 9 Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300. Write a 700- to 1,050-word paper in which you answer the following discussion questions in detail: What is the explanation for the two […]
MKT562 Week 3: Establishing a Presence in Global Markets Worksheet
MKT562 Week 3: Establishing a Presence in Global Markets Worksheet Establishing a Presence in Global Markets MKT562 Week 3: Resource: Global Marketing, Ch. 6 Read Case 6-2 Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets on page 207. Complete the attached worksheet in 500- to 1,000-words in which you provide […]
MKT562 Week 2: The Global Market Environment Worksheet
MKT562 Week 2: The Global Market Environment Worksheet The Global Market Environment MKT562 Week 2: Using the OECD website, or a similar website, choose a country other than The United States, China, India, or a member of the European Union. Complete the worksheet in 500-1000 words by answering the questions below. Include data in […]
MKT562 Week 1: Fundamentals of Global Markets Worksheet
MKT562 Week 1: Fundamentals of Global Markets Worksheet Fundamentals of Global Marketing MKT562 Week 1: Resource: Global Marketing, Ch. 1 Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37. Complete the attached worksheet in 500-1,000 words in which you discuss the key elements of Apple’s innovation strategy until […]