MKT554 Week 6: Issues in Consumer Protection and Potential Ethical Issues in Marketing Strategy Presentation Analyzing Ethical Issues in the Marketing Strategy MKT554 Week 6: Resource: Consumer Behavior: Buying, Having, and Being, Ch. 2 Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes in which the interrelationship between consumer behavior and marketing is […]

MKT554 Week 5: Branding and Segmentation Presentation Product Positioning Within Marketing Strategy MKT554 Week 5: Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes. Develop a segmentation analysis of each company’s target market using the team’s individual clients.  Address each variable of segmentation (geographic, demographic, behavioral, and psychographic) that is significant in attracting […]

MKT554 Week 4: Product Positioning Paper Social and Environmental Issues Affecting Buyer Behavior MKT554 Week 4: Write a paper of no more than 1,050 words to explain how the consumer of your target company (“client”) from Week 1 is influenced during the decision-making process by targeted product positioning. The paper must address the following: Research […]

MKT554 Week 3: Topics in Consumer Behavior Presentation Influencing Consumers through Marketing Strategy MKT554 Week 3: Resource: Consumer Behavior: Buying, Having, and Being, Ch. 4 & Ch. 6 Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes in which you explore the interrelationship between consumer behavior and a current market trend/phenomenon. Include the […]

MKT554 Week 2: Expanded Client Analysis of Consumer Behavior and Marketing Strategies Consumer’s Attitudes and Decision-Making Process MKT554 Week 2: Continue with the client company identified in Week 1. Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and marketing is further discussed. You will use your Week 1 paper to […]

MKT554 Week 1: Behavior and Marketing Paper Consumer Behavior and Perceptions MKT554 Week 1: Choose a company (“client”) with which you are familiar. This may be your employer or other organization with which you are acquainted with as a customer, competitor, or supplier. Ideally, this will be an organization that markets products and/or services to […]