MKT444 Week 5 Mandalay Bay and Vegas Customer Loyalty and Retention Customer Retention and Winning Service Culture MKT444 Week 5: Resource: Mandalay Bay Case Read the Mandalay Bay case study located in Ch. 14 on page 397. Write a 1,050- to 1,400-word paper discussing the importance of customer retention and loyalty in Las Vegas hotels, […]
MKT444 Week5 Customer Retention and Loyalty Presentation
MKT444 Week5 Customer Retention and Loyalty Presentation Customer Retention and Winning Service Culture MKT444 Week5: Create a 10- to 15-slide presentation with speaker notes based on the service that the team created in Week 3. Provide a clear explanation of the relationship between customer loyalty and customer retention. Consider emerging customer retention programs, and build your […]
MKT444 Week 4 Crestwood Inn Evaluation
MKT444 Week 4 Crestwood Inn Evaluation Customer Satisfaction MKT444 Week 4: Resource: Crestwood Inn Case Study Read the Crestwood Inn case study located in Ch. 11 on page 312. Write a 1,050- to 1,400-word analysis paper. Evaluate the pros and cons of Christy’s comment card development. Describe the benefits and challenges of involving the housekeeping […]
MKT444 Week4 Service Advertising Analysis
MKT444 Week4 Service Advertising Analysis Customer Satisfaction MKT444 Week4: Create an 8- to 10-slide presentation with speaker notes that includes five sample advertisements from the hospitality service industry. Focus on ads that make promises that will be difficult to deliver within the service experience. Explain why the ad was chosen, why the service promise will […]
MKT444 Week 3 Ultimate Escapes Messaging Paper
MKT444 Week 3 Ultimate Escapes Messaging Paper Service Communication Plan MKT444 Week 3: In this exercise you will be creating messaging in support of an ‘Ultimate Escapes’ promotional marketing campaign. Select a hospitality property such as a hotel, resort, restaurant, or spa (either a real or fictional property). Write a 1,050- to 1,400-word paper that […]
MKT444 Week3 New Service Positioning and Communications Plan
MKT444 Week3 New Service Positioning and Communications Plan Service Communication Plan MKT444 Week3: Create a 10- to 12-slide presentation with speaker notes, explaining a new service that you will be offering. Explain how you will differentiate and position your service. Provide a communications plan strategy for your service, apply the most important considerations from our […]
MKT444 Week2 Signature Assignment: Service Pricing Strategies
MKT444 Week2 Signature Assignment: Service Pricing Strategies Consumer Decision Process and the 7 P’s MKT444 Week2: Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark […]
MKT444 Week1 Hospitality Service vs. Physical Products Presentation
MKT444 Week1 Hospitality Service vs. Physical Products Presentation Hospitality Service Marketing MKT444 Week1: Choose one hospitality service and one physical product. Request approval for your two selections from your instructor prior to the creation of your presentation. Your service must be hospitality-focused (e.g. hotel, spa, restaurant, etc.). Create a 10- to 12-slide presentation with speaker […]