MKT440 Week4: Email and Social Media Marketing MKT440 Week4: Resource: Digital Marketing Plan Phase II Grading Guide Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes. Instructions: Your team will build a social media plan for the product you created in Week 3. The team will establish a strategy and objectives for each piece of the plan […]

MKT440 Week 3: Selecting a Target Market and Creating Targeted Messaging MKT440 Week3: Resource: Marketing Plan Phase I Grading Guide Introduction: As a team, you will create a new company/product and develop a digital marketing plan for the course. Each team member will generate an idea for a new product that will include a description of […]

MKT440 Week 5: Online Brand Management and Mobile Marketing MKT440 Week 5: Select a major company of your choice. Write a 1,200- to 1,400-word paper that addresses the following: Define Online Reputation Management (ORM) and Search Engine Results Page (SERP). Using specific examples, describe how your chosen company is managing ORM well. Using Google Alerts, […]

MKT440 Week 4: Email and Social Media Marketing MKT440 Week 4: Resource: Common Bond Case Study Grading Guide Review the website you selected for your Week 3 assignment.  Create a 16- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes about your selected website in which you complete the following: Assess the pros and cons of using an e-mail or […]

MKT440 Week 3: Selecting a Target Market and Creating Targeted Messaging MKT440 Week 3: Watch the assigned weekly videos. Select a website of your choosing that sells products or services. Note: You will use this website for both the Week 3 and 4 individual assignments. Research the company to gather additional information (e.g., via an annual report or investor […]

MKT440 Week 2: Search Engine Optimization MKT440 Week 2: Instructions: Select a small (not a national brand or company) website. Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes. The presentation must include the following: SEO audit Analysis of both on-site and off-site optimization of the website Evaluation of the links found throughout the site Listing of […]

MKT440 Week 1: Online Marketing Foundations MKT440 Week 1: Resource: Website Evaluation Grading Guide Select 3 websites from different industries and different-sized companies. Write a 1,050-word summary for each of the three websites that includes the following: Analyze the website’s performance in relation to standard components of a digital marketing plan. Recommend potential changes to improve website […]