MKT435 Week5 Team – Global and Online Marketing Strategy Presentation Consumer Behavior and Marketing Strategy MKT435 Week5: Resources: Consumer Behavior: Building Marketing Strategy, Ch. 15, Global and Online Marketing Strategy Grading Guide Utilize the same product/service that your team chose for Week 3. Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes illustrating your cross-cultural, Internet, mobile, and […]

MKT435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper Consumer Behavior and Marketing Strategy MKT435 Week 5: Resource: Impact of Online Crowdsourcing on Marketing Strategy Grading Guide Evaluate an online crowdsourcing site. Examples include, Dell’s Ideastorm, and Starbucks. Write a 750- to 1,050-word paper in which you review a crowdsourcing site. Marketing has evolved in its […]

MKT435 Week 4 Team: Consumer Decision Making Paper Consumer Decision Making MKT435 Week 4: Resource: Consumer Decision Making Grading Guide Utilize the same product/service your team chose for Week 3. Develop a 700- to 1,050-word response that analyzes the following: Discuss the potential importance of each type of situational influence in developing a marketing strategy for […]

MKT435 Week4: Consumer Decision Making Process Paper Consumer Decision Making MKT435 Week4: Resource: Consumer Decision Making Process Grading Guide Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, […]

MKT435 Week3: Impact of Cultural Values on Consumer Behavior Paper The Consumer’s Environment MKT435 Week3: Resource: Impact of Cultural Values on Consumer Behavior Grading Guide Choose one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers. Write a […]

MKT435 Week 3: Team – Internal and External Influences Marketing Paper The Consumer’s Environment MKT435 Week 3: Resources: Consumer Behavior: Building Marketing Strategy, Ch. 3, Internal and External Influences Marketing Grading Guide Select a new product or service that will be launched by either an existing organization or one you will create. This will be the product […]

MKT435 Week 2: Brand Personality Presentation Inside the Mind of the Consumer MKT435 Week 2: Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10, Brand Personality Grading Guide Choose an organization with which you are familiar or use the organization you chose for the Week 1 assignment. Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes representing how this […]

MKT435 Week 1: Impact of Consumer Behavior on Marketing Strategy Paper Consumer Behavior Overview MKT435 Week 1: Resource: Impact of Consumer Behavior on Marketing Strategy Grading Guide Choose an organization with which you are familiar. Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy. Review and evaluate a specific […]