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MKT421 Week3 Apply: The Product Life Cycle (PLC)
MKT421 Week3 Apply: The Product Life Cycle (PLC) Managing and Branding Products and Services MKT421 Week3: Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies […]
New March 2018 MKT/421 Final Exam
MKT421 FINAL EXAM MKT421 FINAL EXAM: Question 1 __________ segmentation is done according to an objective measurable, physical, or other classification attribute of potential consumers. • Demographic • Behavioral • Psychographic • Geographic Question 2 __________ differentiates retail outlets depending on whether contractual systems, independent retailers, or corporate chains own the outlet. • Merchandise line […]
MKT421 Week5 Apply: Marketing Lemonade (Part 2)
MKT421 Week5 Apply: Marketing Lemonade (Part 2) Global Promotional Strategies MKT421 Week5: Scenario: Using the same organization and the lemonade drink from the Week 4 Learning Team assignment, develop an analysis for the bank. The bank will be using this information to make their final decision on how, and if, to fund your company’s new and unique […]
MKT421 Week4 Apply: Marketing Lemonade (Part 1)
MKT421 Week4 Apply: Marketing Lemonade (Part 1) Pricing Strategies and Product Distribution MKT421 Week4: Scenario: Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you […]
MKT421 Week2 Apply: Five Step Marketing Research Approach
MKT421 Week2 Apply: Five Step Marketing Research Approach Marketing Research and the Target Market MKT421 Week2: Scenario: You are the marketing manager for a local nonprofit charity whose funding is derived from membership fees. You have noticed a severe drop in new memberships and a decline in repeat memberships, which is threatening your organization’s ability to […]
MKT421 Week1 Apply: Why We Buy a Product
MKT421 Week1 Apply: Why We Buy a Product Strategic Marketing Concepts MKT421 Week1: Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, “Why do I feel so strongly about this product?” […]