MKT562 Week 1: Fundamentals of Global Markets Worksheet Fundamentals of Global Marketing MKT562 Week 1: Resource: Global Marketing, Ch. 1 Read Case 1-3 Apple versus Samsung: The Battle for Smartphone…

MKT544 Week 6: Ethics, Social, and Legal Boundaries Role of Ethics, Regulations, and Metrics MKT544 Week 6: Prepare a 10- to 12-slide presentation with speaker notes using the following link.…

MKT544 Week 5: Consumer Promotions Integrated Marketing Communication Functions: Personal Selling, Public Relations, Direct Marketing, Experiential Contact MKT544 Week 5: Examine one of the following companies: Taco Bell Hershey's Huggies…

MKT544 Week 4: Digital & Social Media Marketing Strategies Understanding the New IMC Strategic Direction MKT544 Week 4: Select one of the following brands to research: Wholly Guacamole Sonic Starbucks…

MKT544 Week 3: Effective Advertising Campaign Paper Creating and managing a successful Advertising Campaign MKT544 Week 3: Write a 700- to 1,050-word paper in which you: Identify five recent commercials…

MKT544 Week 2: Market Segmentation and Buyer Behavior Presentation Developing an Integrated Marketing Communication Strategy for Brand Building MKT544 Week 2: Create a 12- to 15-slide Microsoft® PowerPoint® presentation with…

MKT544 Week 1: Integrated Marketing Concepts Applications Paper The Integrated Marketing Foundation MKT544 Week 1: Write a 1,050-word paper that describes the various components of Integrated Marketing Communications (IMC) and…

MKT554 Week 6: Issues in Consumer Protection and Potential Ethical Issues in Marketing Strategy Presentation Analyzing Ethical Issues in the Marketing Strategy MKT554 Week 6: Resource: Consumer Behavior: Buying, Having,…

MKT554 Week 5: Branding and Segmentation Presentation Product Positioning Within Marketing Strategy MKT554 Week 5: Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes. Develop a segmentation analysis…