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MKT435 Week 1: Impact of Consumer Behavior on Marketing Strategy Paper

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MKT435 Week 1: Impact of Consumer Behavior on Marketing Strategy Paper

Consumer Behavior Overview

MKT435 Week 1: Resource: Impact of Consumer Behavior on Marketing Strategy Grading Guide

Choose an organization with which you are familiar.

Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.

Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.

  • How did this organization figure out what its target market wanted?
  • How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?

Format your paper consistent with APA guidelines.

 

This assignment contains a Microsoft Word document.

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