MKT440 Week 5: Monitoring Online Conversations

MKT440 Week 5: Monitoring Online Conversations Online Brand Management and Mobile Marketing MKT440 Week 5: Select a major company of your choice. Write a 1,200- to 1,400-word paper that addresses the following: Define Online Reputation Management (ORM) and Search Engine Results Page (SERP). Using specific examples, describe how your chosen company is managing ORM well. […]

MKT440 Week 4: Common Bond Case Study

MKT440 Week 4: Common Bond Case Study Email and Social Media Marketing MKT440 Week 4: Resource: Common Bond Email Marketing Case Study Write a 1,050- to 1,400-word analysis of the Common Bond Email marketing case study. Describe the benefits of creating an email creation strategy and process, and why it is important for Common Bond? […]

MKT440 Week 3: Orabrush Case Study

MKT440 Week 3: Orabrush Case Study Selecting a Target Market and Creating Targeted Messaging MKT440 Week 3: Resource: Internet Marketing Essentials, Ch. 11 Read the Orabrush Case Study in Internet Marketing Essentials, Ch. 11 (page 233). Write a 1,050- to 1,400-word paper and answer the following questions: Why were both Jeff and the former BYU […]

MKT440 Week 2: SEO Analysis of a Favorite Website

MKT440 Week 2: SEO Analysis of a Favorite Website Search Engine Optimization MKT440 Week 2: Select a small (not a national brand or company) website. Step 1: Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes and include the following: SEO audit. Analyzation of both on-site and off-site optimization of the website. Evaluation […]

MKT440 Week 1: Website Evaluation

MKT440 Week 1: Website Evaluation How Websites and Search Engines Work MKT440 Week 1: Select three websites from different industries and different-sized companies. Write a one-page summary for each website that includes the following: Analyze the website’s performance in relation to standard components of a digital marketing plan. Recommend potential changes to improve website performance based […]